About Us

A Strategic Regional Partnership

About Visit New England

Visit New England is the largest independent advertising and information resource for travel and activities in New England. We build a qualified audience and drive it to our advertisers. It has a proven record of success in helping businesses reach new audiences and close sales.

We advertise your services and amenities with 100-word descriptive listings on category pages for your state and region. Combined with excellent SEO, we attract active, qualified viewers that click on the links in your listings.

Beyond the mainstay of targeting advertising listings VNE can also promote you through display advertising, email, and social media.

  • Facebook - 78,000 Followers

  • Instagram -  4,900 Followers

  • Email - 18,000 Opt-In Addresses; 28.9% Open Rate

Since 1996, we have delivered millions of clicks to thousands of New England businesses through our Visit New England website. As we look to the future, we are working with strategic partners like Explore New England to extend our reach and grow our audiences.

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About Explore New England

In 2019, we took this mission to the next level by partnering with Explore New England, a production team with a passion for showcasing regional outdoor experiences, intriguing people, and exciting destinations through inspirational, high-quality films, television shows, and photography.

A New England vacation means breathtaking scenery, outdoor exploration, and living history to many Visit New England visitors. Explore New England, our outdoor-focused partner, will work with you to get curious adventure-seekers out from behind the screen and onto your local trails, waters, and beyond—no matter what the season!


Check out the Explore New England website to view sample content and learn more.

About Our Partnership

The collaboration between Visit New England and Explore New England is designed to give your business a unique opportunity to create and promote your advertising collateral under one business partnership. With the content creation expertise of Explore New England and the proven advertising power of Visit New England, your marketing plan will be instantly set up for success. After all, our audience is your audience – and we’ve been connecting with them for over 27 years.

Our Team

Jonathan Lhowe


Jonathan Lhowe founded in 1995 while owner and publisher of the weekly newspaper in Mystic, Connecticut. His early career was as a newspaper sales manager, publisher, and consultant in New England and North Carolina. In 2019 Lhowe formed a partnership and became CEO of Explore New England to develop a television series and film production focused on outdoor activities in the region. Lhowe lives in Rhode Island.

Tom Richardson


Massachusetts native and Explore New England founder Tom Richardson acquired a passion for the outdoors at an early age through family camping, hiking, and fishing adventures. As a kid, he spent hours wandering the backyards of his suburban neighborhood, recording his sightings of birds and other wildlife. After college, Richardson landed a dream job at Salt Water Sportsman, a national sport fishing magazine, where he worked as an editor, writer, and photographer for 15 years prior to becoming editor-in-chief of the regional boating magazine Offshore in 2004. In 2009, he started the boating-lifestyle website, which quickly gained a following among New England boaters and fishermen. Three years later, BoatingLocal became New England Boating, a multimedia brand comprising the website, a glossy magazine, and a TV show, all edited and co-hosted by Richardson. In 2016, he helped launch the New England Fishing brand, also comprising a magazine, website, and TV show (which he also wrote and hosted). During his career, Richardson has won awards for his writing from the Outdoor Writers Association of America, Boating Writers International, and the New England Outdoor Writers Association. He lives in southeastern Massachusetts with his wife, three children, and a menagerie of horses, goats, cats, a dog, and a miniature donkey.

Connor Johnson

Sales & Marketing Director/Producer

Connor Johnson has spent every summer exploring the wilderness of Maine from the time he was born. During the warmer months he pursues kayaking, fishing, waterskiing, wakeboarding, biking, hiking, and other adventures in the Belgrade Lakes Region, while winters find him on the slopes of the local mountains. Johnson studied marketing at George Mason University, and served as manager for several years at Great Pond Marina in Belgrade. After college, he managed multiple freelance marketing projects before joining the Explore New England team. Johnson currently serves as a producer for the ENE TV and film series, as well as ENE’s Sales & Marketing Director.

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Visit New England & Explore New England

A New England partnership for New England businesses